# #698d5e

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#698d5e`
- RGB: rgb(105, 141, 94)
- HSL: hsl(106, 20%, 46%)
- OKLCH: oklch(0.604 0.08 138.5)
- Relative luminance: 0.2286
- Nearest named color: Clouded Pine (#628468, Δ 3.575) — https://brandsweets.com/colors/clouded-pine
- Moods: muted
- Page: https://brandsweets.com/colors/698d5e

## Tints & shades

- Tints (toward white): #759b69, #83a578, #94b18b, #a2bc9a, #b0c6a9, #bed0b9, #ccdac8, #dde7da, #ebf1ea, #f9fbf9
- Shades (toward black): #608156, #57744e, #4b6543, #42593b, #394d33, #30402b, #273423, #1b2518, #121810, #090c08

## Harmonies

- Complementary: #825e8d
- Analogous: #808d5e, #5e8d6a
- Triadic: #5e698d, #8d5e69
- Split-complementary: #6a5e8d, #8d5e80
- Tetradic: #5e808d, #825e8d, #8d6a5e

## Colors that go with #698d5e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #698d5e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Burlywood** #deb887 [pool] — Burlywood is paired with #698d5e in 4 real palettes, including Coastal and Kiln, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Converse (https://brandsweets.com/colors/brands/converse-com). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Woodsmoke put Champagne beside #698d5e, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #698d5e: 5 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #698d5e in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #698d5e in 4 real palettes, including Clay & Linen and Undergrowth, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #698d5e: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #698d5e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5d7d54 (4.64:1); AA: background → #1c1c1c (4.52:1); AAA: text → #475f3f (7.06:1)
- On black (#000000): 5.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7a9f6f (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/698d5e-a5bea2-774edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#698d5e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.