# #698b4b

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#698b4b`
- RGB: rgb(105, 139, 75)
- HSL: hsl(92, 30%, 42%)
- OKLCH: oklch(0.595 0.099 131.7)
- Relative luminance: 0.2198
- Nearest named color: Hidden Paradise (#5e8b3d, Δ 2.295) — https://brandsweets.com/colors/hidden-paradise
- Moods: muted
- Page: https://brandsweets.com/colors/698b4b

## Tints & shades

- Tints (toward white): #789f56, #85ab63, #94b677, #a1bf88, #b1c99c, #c1d4af, #ceddc0, #dde8d4, #eaf1e4, #fafbf8
- Shades (toward black): #5f7e44, #55713d, #4d6737, #435a30, #394c29, #2f3f22, #25321b, #1e2815, #141b0e, #0a0d07

## Harmonies

- Complementary: #6d4b8b
- Analogous: #898b4b, #4b8b4d
- Triadic: #4b698b, #8b4b69
- Split-complementary: #4d4b8b, #8b4b89
- Tetradic: #4b898b, #6d4b8b, #8b4d4b

## Colors that go with #698b4b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #698b4b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Rolex's brand system put Blue beside #698b4b, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #698b4b in 4 real palettes, including Coastal and Converse's brand system, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Converse (https://brandsweets.com/colors/brands/converse-com), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Bramble put Champagne beside #698b4b, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #698b4b: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #698b4b in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #698b4b: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #698b4b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.89:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5f7e44 (4.61:1); AA: background → #171717 (4.61:1); AAA: text → #486034 (7:1)
- On black (#000000): 5.4:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7aa257 (7.13:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/698b4b-acbea2-564edf-202d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#698b4b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.