# #698aa5

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#698aa5`
- RGB: rgb(105, 138, 165)
- HSL: hsl(207, 25%, 53%)
- OKLCH: oklch(0.619 0.055 243.5)
- Relative luminance: 0.239
- Nearest named color: lightslategray (#778899, Δ 2.318) — https://brandsweets.com/colors/lightslategray
- Moods: cool, muted
- Page: https://brandsweets.com/colors/698aa5

## Tints & shades

- Tints (toward white): #7997af, #86a1b6, #96adc0, #a3b7c8, #b3c3d1, #bfcdd9, #cfdae2, #dce4ea, #ecf0f4, #f9fafb
- Shades (toward black): #5c7d99, #527089, #496379, #3f5669, #374c5c, #2e3f4d, #24323d, #1b252d, #11181d, #080a0d

## Harmonies

- Complementary: #a58469
- Analogous: #69a5a2, #696ca5
- Triadic: #a5698a, #8aa569
- Split-complementary: #a5696c, #a5a269
- Tetradic: #a269a5, #a58469, #6ca569

## Colors that go with #698aa5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #698aa5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #698aa5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #698aa5: 5 real palettes, including Ink & Paper and Hershey's's brand system, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #698aa5 in 6 real palettes, including Retro Pop and Diner, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #698aa5: 4 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #698aa5: 12 real palettes, including Dusk and Campus, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus), Gopro (https://brandsweets.com/colors/brands/gopro-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #698aa5: 4 real palettes, including Honda's brand system and Newsprint, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #698aa5 in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #587893 (4.64:1); AA: background → #1f1f1f (4.54:1); AAA: text → #435b70 (7.07:1)
- On black (#000000): 5.78:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7c99b1 (7.05:1)

## Brands using this color

- **Bloomberg** — accent #73859f (Δ 1.749) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — secondary #73859f (Δ 1.749) — https://brandsweets.com/colors/brands/hermes-com
- **Nike** — accent #73859f (Δ 1.749) — https://brandsweets.com/colors/brands/nike-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — accent #73859f (Δ 1.749) — https://brandsweets.com/colors/brands/playstation-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/698aa5-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#698aa5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.