# #6989b0

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6989b0`
- RGB: rgb(105, 137, 176)
- HSL: hsl(213, 31%, 55%)
- OKLCH: oklch(0.621 0.07 253.7)
- Relative luminance: 0.2403
- Nearest named color: Bay View (#6a819e, Δ 3.061) — https://brandsweets.com/colors/bay-view
- Moods: cool, muted
- Page: https://brandsweets.com/colors/6989b0

## Tints & shades

- Tints (toward white): #7693b7, #87a0c0, #94abc7, #a1b5ce, #b2c3d7, #c0cdde, #cdd8e5, #dae2ec, #ebeff4, #f8fafb
- Shades (toward black): #587ca7, #4f6f96, #466386, #3e5675, #354a64, #2a3b50, #212f3f, #19232f, #10161e, #070a0d

## Harmonies

- Complementary: #b09069
- Analogous: #69acb0, #6c69b0
- Triadic: #b06989, #89b069
- Split-complementary: #b06c69, #acb069
- Tetradic: #b069ac, #b09069, #69b06c

## Colors that go with #6989b0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6989b0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #6989b0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #6989b0 in 5 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6989b0: 7 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #6989b0 in 7 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6989b0: 7 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6989b0: 15 real palettes, including Dusk and Campus, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus), Gopro (https://brandsweets.com/colors/brands/gopro-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #6989b0: 4 real palettes, including Honda's brand system and Wendy's's brand system, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.62:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5477a0 (4.64:1); AA: background → #1f1f1f (4.56:1); AAA: text → #3f5978 (7.21:1)
- On black (#000000): 5.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7d98ba (7.07:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6989b0-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6989b0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.