# #698681

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#698681`
- RGB: rgb(105, 134, 129)
- HSL: hsl(170, 12%, 47%)
- OKLCH: oklch(0.596 0.034 183.5)
- Relative luminance: 0.2164
- Nearest named color: Aloe Vera (#678779, Δ 1.4) — https://brandsweets.com/colors/aloe-vera
- Moods: muted
- Page: https://brandsweets.com/colors/698681

## Tints & shades

- Tints (toward white): #76938e, #849f9a, #92aaa6, #a1b5b2, #b2c2c0, #c0cecb, #ced9d7, #dde4e3, #ebefef, #f9fbfa
- Shades (toward black): #607b76, #556d69, #4c615e, #435653, #3a4a48, #2f3c3a, #26312f, #1d2524, #121716, #090b0b

## Harmonies

- Complementary: #86696e
- Analogous: #698673, #697d86
- Triadic: #816986, #868169
- Split-complementary: #86697d, #867369
- Tetradic: #736986, #86696e, #7d8669

## Colors that go with #698681

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #698681: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #698681 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #698681, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #698681 in 8 real palettes, including Retro Pop and Diner, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #698681: 9 real palettes, including Campus and Peacock, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #698681 in 6 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Tide Pool and Paramount+'s brand system put Midnight Blue beside #698681, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [pool] — 6 real palettes, including Kiln and Estate put Peru beside #698681, as the lead colour. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Estate (https://brandsweets.com/palettes/luxury#estate), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #607b76 (4.57:1); AA: background → #171717 (4.55:1); AAA: text → #485b58 (7.21:1)
- On black (#000000): 5.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #819c98 (7.14:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/698681-a2bebd-d459a9-1f292d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#698681" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.