# #697bab

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#697bab`
- RGB: rgb(105, 123, 171)
- HSL: hsl(224, 28%, 54%)
- OKLCH: oklch(0.588 0.077 268.2)
- Relative luminance: 0.2011
- Nearest named color: Flood (#6677bb, Δ 3.016) — https://brandsweets.com/colors/flood
- Moods: cool, muted
- Page: https://brandsweets.com/colors/697bab

## Tints & shades

- Tints (toward white): #7686b2, #8694bb, #93a0c2, #a4aecc, #b1bad3, #bec5da, #ced4e3, #dbdfeb, #ebeef4, #f8f9fb
- Shades (toward black): #5a6da0, #516290, #48567f, #3e4b6f, #35405f, #2c354e, #232a3e, #1a1f2e, #11141d, #07090d

## Harmonies

- Complementary: #ab9969
- Analogous: #699bab, #7869ab
- Triadic: #ab697a, #7aab69
- Split-complementary: #ab7869, #9bab69
- Tetradic: #ab699b, #ab9969, #69ab78

## Colors that go with #697bab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #697bab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #697bab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Notion (https://brandsweets.com/colors/brands/notion), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #697bab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Intel (https://brandsweets.com/colors/brands/intel-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #697bab in 8 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Qualcomm's brand system and Activision's brand system put Blue beside #697bab, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #697bab: 6 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #697bab in 10 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #697bab: 6 real palettes, including Astro's brand system and Telegram's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6275a7 (4.54:1); AA: background → #0f0f0f (4.58:1); AAA: text → #48567f (7.21:1)
- On black (#000000): 5.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8997bd (7.23:1)

## Brands using this color

- **Plaid** — primary #6f80b1 (Δ 1.798) — https://brandsweets.com/colors/brands/plaid-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/697bab-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#697bab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.