# #697b86

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#697b86`
- RGB: rgb(105, 123, 134)
- HSL: hsl(203, 12%, 47%)
- OKLCH: oklch(0.572 0.027 234.8)
- Relative luminance: 0.1889
- Nearest named color: Citadel (#6a7f8b, Δ 1.23) — https://brandsweets.com/colors/citadel
- Moods: cool, muted
- Page: https://brandsweets.com/colors/697b86

## Tints & shades

- Tints (toward white): #768893, #84949f, #92a1aa, #a1adb5, #b2bcc2, #c0c8ce, #ced5d9, #dde1e4, #ebeeef, #f9fafb
- Shades (toward black): #60717b, #55646d, #4c5961, #434f56, #3a444a, #2f373c, #262d31, #1d2225, #121517, #090a0b

## Harmonies

- Complementary: #867469
- Analogous: #698683, #696d86
- Triadic: #86697b, #7b8669
- Split-complementary: #86696d, #868369
- Tetradic: #836986, #867469, #6d8669

## Colors that go with #697b86

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #697b86 without the hard edge of pure #000. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #697b86, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #697b86: 5 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #697b86: 7 real palettes, including Riverbed and Atelier, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #697b86 in 9 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #697b86: 11 real palettes, including Campus and Discover's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Discover (https://brandsweets.com/colors/brands/discover-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #697b86: 4 real palettes, including Newsprint and Wendy's's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #697b86 in 6 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #677983 (4.53:1); AA: background → #0a0a0a (4.5:1); AAA: text → #4c5961 (7.22:1)
- On black (#000000): 4.78:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a99a3 (7.17:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/697b86-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#697b86" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.