# #69624f A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#69624f` - RGB: rgb(105, 98, 79) - HSL: hsl(44, 14%, 36%) - OKLCH: oklch(0.497 0.03 90.2) - Relative luminance: 0.123 - Nearest named color: Black Forest (#5e6354, Δ 1.74) — https://brandsweets.com/colors/black-forest - Moods: warm, muted, editorial, elegant - Page: https://brandsweets.com/colors/69624f ## Tints & shades - Tints (toward white): #7a725c, #8c8269, #9c947c, #a9a28e, #b7b09f, #c4bfb1, #d1cdc2, #e0ded6, #edece8, #fbfaf9 - Shades (toward black): #605a48, #575142, #4c4739, #433e32, #3a362c, #312e25, #29261f, #1d1b16, #14130f, #0c0b09 ## Harmonies - Complementary: #4f5669 - Analogous: #69554f, #63694f - Triadic: #4f6962, #624f69 - Split-complementary: #4f6369, #554f69 - Tetradic: #4f6955, #4f5669, #694f63 ## Colors that go with #69624f Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #69624f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Campus (https://brandsweets.com/palettes/friendly#campus), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/charcoal - **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #69624f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue - **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Coffee Bar put Champagne beside #69624f. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne - **Copper** #b87333 [pool] — Designers have shipped Copper with #69624f: 6 real palettes, including Clay & Linen and Desert Road, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper - **Denim** #1560bd [pool] — Designers have shipped Denim with #69624f: 7 real palettes, including Campus and HP's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim - **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #69624f: 4 real palettes, including Newsprint and Fireside, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Fireside (https://brandsweets.com/palettes/dark#fireside), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/firebrick - **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #69624f in 5 real palettes, including Harvest and Mid-Century, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Fireside (https://brandsweets.com/palettes/dark#fireside), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod - **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #69624f in 4 real palettes, including Undergrowth and Console Light, as the lead colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Console Light (https://brandsweets.com/palettes/technical#console-light), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/mediumseagreen ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 6.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5d5746 (7.2:1) - On black (#000000): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7d755e (4.58:1); AA: background → #dedede (4.51:1); AAA: text → #9f967f (7.14:1) ## Brands using this color - **BrandSweets** — textMuted #6b5d4c (Δ 1.407) — https://brandsweets.com/colors/brands/brandsweets ## Curated palettes containing it - **Oatmeal** (neutral, warm, minimal, calm) — #6b5e4f, #a89a8a, #d9cfc1, #f8f5f0, #2c2622 — Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot. — tool: https://brandsweets.com/palettes/new/6b5e4f-a89a8a-d9cfc1-f8f5f0-2c2622 — collection: https://brandsweets.com/palettes/neutral ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - editorial: https://brandsweets.com/fonts/mood/editorial - elegant: https://brandsweets.com/fonts/mood/elegant ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69624f-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#69624f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.