# #6961ff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6961ff`
- RGB: rgb(105, 97, 255)
- HSL: hsl(243, 100%, 69%)
- OKLCH: oklch(0.592 0.227 279.2)
- Relative luminance: 0.1877
- Nearest named color: Candy Grape Fizz (#7755ee, Δ 3.96) — https://brandsweets.com/colors/candy-grape-fizz
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6961ff

## Tints & shades

- Tints (toward white): #7770ff, #8680ff, #948fff, #a39eff, #b1adff, #bbb8ff, #cac7ff, #d8d6ff, #e7e5ff, #f5f5ff
- Shades (toward black): #4c42ff, #2a1fff, #0d00ff, #0b00db, #0900bd, #080099, #06007a, #040057, #030038, #010014

## Harmonies

- Complementary: #f7ff61
- Analogous: #61a8ff, #b861ff
- Triadic: #ff6961, #61ff69
- Split-complementary: #ffb861, #a8ff61
- Tetradic: #ff61a8, #f7ff61, #61ffb8

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #645cff (4.65:1); AA: background → #080808 (4.53:1); AAA: text → #3429ff (7.22:1)
- On black (#000000): 4.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #908aff (7.27:1)

## Brands using this color

- **monday.com** — primary #6161ff (Δ 1.118) — https://brandsweets.com/colors/brands/monday-com
- **monday.com** — accent #6161ff (Δ 1.118) — https://brandsweets.com/colors/brands/monday-com
- **Stripe** — primary #635bff (Δ 1.617) — https://brandsweets.com/colors/brands/stripe

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6961ff-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6961ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.