# #696002

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#696002`
- RGB: rgb(105, 96, 2)
- HSL: hsl(55, 96%, 21%)
- OKLCH: oklch(0.482 0.101 103.1)
- Relative luminance: 0.1137
- Nearest named color: Ayahuasca Vine (#665500, Δ 3.285) — https://brandsweets.com/colors/ayahuasca-vine
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/696002

## Tints & shades

- Tints (toward white): #918503, #b4a504, #dcca04, #fae70f, #fbeb37, #fcee5a, #fcf282, #fdf6aa, #fefacd, #fffef5
- Shades (toward black): #5f5702, #5a5302, #504902, #464001, #413c01, #373201, #2d2901, #232001, #1e1c01, #141200

## Harmonies

- Complementary: #020b69
- Analogous: #692d02, #3e6902
- Triadic: #026960, #600269
- Split-complementary: #023e69, #2d0269
- Tetradic: #02692d, #020b69, #69023e

## Colors that go with #696002

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #696002: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #696002: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #696002. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #696002: 5 real palettes, including Clay & Linen and Bakery, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #696002: 4 real palettes, including Trader Joe's's brand system and Fireside, as the accent. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Fireside (https://brandsweets.com/palettes/dark#fireside), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/firebrick
- **Rust** #b7410e [pool] — Rust shows up next to #696002 in 4 real palettes, including Magazine Ochre and Harvest, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Harvest (https://brandsweets.com/palettes/warm#harvest), Aesop (https://brandsweets.com/colors/brands/aesop-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #696002: 7 real palettes, including Olive Grove and Homestead, as the supporting colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Clay & Linen and Sepia Mono put Slate Gray beside #696002, as the supporting colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5f5702 (7.37:1)
- On black (#000000): 3.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #827703 (4.59:1); AA: background → #d9d9d9 (4.54:1); AAA: text → #a59703 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/696002-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#696002" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.