# #69587e

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69587e`
- RGB: rgb(105, 88, 126)
- HSL: hsl(267, 18%, 42%)
- OKLCH: oklch(0.492 0.063 304.7)
- Relative luminance: 0.1149
- Nearest named color: Berry Jam (#655883, Δ 1.035) — https://brandsweets.com/colors/berry-jam
- Moods: cool, muted
- Page: https://brandsweets.com/colors/69587e

## Tints & shades

- Tints (toward white): #786490, #85729d, #9584a9, #a293b4, #b1a5c0, #c1b7cd, #cec6d7, #ddd8e4, #eae7ee, #faf9fb
- Shades (toward black): #5f4f72, #554766, #4e415d, #443851, #3a3045, #302839, #261f2d, #1e1924, #141118, #0a080c

## Harmonies

- Complementary: #6d7e58
- Analogous: #585a7e, #7c587e
- Triadic: #7e6958, #587e69
- Split-complementary: #7e7c58, #5a7e58
- Tetradic: #7e585a, #6d7e58, #587e7c

## Colors that go with #69587e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #69587e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Amazon (https://brandsweets.com/colors/brands/amazon-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #69587e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #69587e in 10 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69587e: 6 real palettes, including HP's brand system and Campus, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #69587e: 4 real palettes, including Newsprint and Campbell's's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #69587e in 4 real palettes, including Open House and Mid-Century, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #69587e in 4 real palettes, including Fintech Trust and Console Light, as the accent. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Console Light (https://brandsweets.com/palettes/technical#console-light), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #69587e, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #625275 (7.04:1)
- On black (#000000): 3.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #806c99 (4.52:1); AA: background → #d9d9d9 (4.51:1); AAA: text → #9f90b2 (7.11:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69587e-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69587e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.