# #695754

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#695754`
- RGB: rgb(105, 87, 84)
- HSL: hsl(9, 11%, 37%)
- OKLCH: oklch(0.474 0.024 29.1)
- Relative luminance: 0.1046
- Nearest named color: Afternoon Coffee (#6e544b, Δ 1.5) — https://brandsweets.com/colors/afternoon-coffee
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/695754

## Tints & shades

- Tints (toward white): #7a6562, #8b736f, #998380, #a69491, #b6a7a4, #c4b8b5, #d2c8c6, #dfd9d7, #ede9e8, #fafaf9
- Shades (toward black): #60504d, #554744, #4c403d, #443836, #3b3130, #302827, #282120, #1f1a19, #141010, #0b0909

## Harmonies

- Complementary: #546669
- Analogous: #69545b, #696154
- Triadic: #546957, #575469
- Split-complementary: #546961, #545b69
- Tetradic: #5b6954, #546669, #615469

## Colors that go with #695754

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #695754 without the hard edge of pure #000. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Canopy (https://brandsweets.com/palettes/cool#canopy), Campus (https://brandsweets.com/palettes/friendly#campus), Pampers (https://brandsweets.com/colors/brands/pampers-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #695754. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #695754: 6 real palettes, including Desert Road and Clay & Linen, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Bakery (https://brandsweets.com/palettes/warm#bakery), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #695754 in 4 real palettes, including Fireside and Mid-Century, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Harvest (https://brandsweets.com/palettes/warm#harvest), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #695754 in 4 real palettes, including Console Light and Undergrowth, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lufthansa's brand system and Open House put Midnight Blue beside #695754, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Open House (https://brandsweets.com/palettes/clean#open-house), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [pool] — 4 real palettes, including Bakery and Coffee Bar put Peru beside #695754, as the supporting colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #695754 in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #665552 (7.03:1)
- On black (#000000): 3.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #88716d (4.63:1); AA: background → #d4d4d4 (4.58:1); AAA: text → #a4918e (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/695754-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#695754" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.