# #694d93

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#694d93`
- RGB: rgb(105, 77, 147)
- HSL: hsl(264, 31%, 44%)
- OKLCH: oklch(0.482 0.112 300.7)
- Relative luminance: 0.1042
- Nearest named color: Grapes of Italy (#714a8b, Δ 1.919) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, muted
- Page: https://brandsweets.com/colors/694d93

## Tints & shades

- Tints (toward white): #7556a4, #8569b0, #9379b9, #a38dc3, #b09ecc, #beafd5, #cec3df, #dcd4e8, #ece8f3, #faf8fb
- Shades (toward black): #604686, #563f78, #4d386b, #43315e, #392a50, #302343, #261c35, #1d1528, #130e1b, #0a070d

## Harmonies

- Complementary: #77934d
- Analogous: #4d5493, #8c4d93
- Triadic: #93694d, #4d9369
- Split-complementary: #938c4d, #54934d
- Tetradic: #934d54, #77934d, #4d938c

## Colors that go with #694d93

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #694d93: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #694d93: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 4 real palettes, including Pixar's brand system and Tesco's brand system put Blue beside #694d93, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Activision (https://brandsweets.com/colors/brands/activision-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #694d93 in 9 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #694d93: 12 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 13 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #694d93, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #694d93 in 12 real palettes, including Stripe's brand system and Fivetran blue's brand system, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #694d93 in 7 real palettes, including Superhuman's brand system and Dusk, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #644a8c (7.24:1)
- On black (#000000): 3.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8569b0 (4.64:1); AA: background → #d4d4d4 (4.59:1); AAA: text → #a38dc3 (7.16:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/694d93-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#694d93" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.