# #694a30

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#694a30`
- RGB: rgb(105, 74, 48)
- HSL: hsl(27, 37%, 30%)
- OKLCH: oklch(0.437 0.058 60.5)
- Relative luminance: 0.0811
- Nearest named color: Black Power (#654b37, Δ 1.074) — https://brandsweets.com/colors/black-power
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/694a30

## Tints & shades

- Tints (toward white): #815b3b, #9a6c47, #af7b50, #ba8d69, #c5a081, #d0b29a, #dcc5b2, #e5d5c7, #f1e7e0, #fcfaf8
- Shades (toward black): #5e422b, #573d28, #4d3623, #463120, #3b2a1b, #312216, #2a1d13, #1f160e, #18110b, #0e0a06

## Harmonies

- Complementary: #304f69
- Analogous: #693033, #696630
- Triadic: #30694a, #4a3069
- Split-complementary: #306966, #303369
- Tetradic: #336930, #304f69, #663069

## Colors that go with #694a30

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #694a30: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #694a30, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #694a30: 5 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Peru** #cd853f [pool] — 4 real palettes, including Bakery and Paper & Pine put Peru beside #694a30, as the supporting colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru
- **Rust** #b7410e [pool] — Rust shows up next to #694a30 in 4 real palettes, including Magazine Ochre and Trailhead, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #694a30: 7 real palettes, including Darkroom and Oatmeal, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Homestead (https://brandsweets.com/palettes/warm#homestead), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/sage-green
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #694a30's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Cream** #fffdd0 [role] — Cream is the surface #694a30 wants: a warm off-white that shares its undertone, so #694a30 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.01:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9a6c47 (4.61:1); AA: background → #c4c4c4 (4.59:1); AAA: text → #ba8d69 (7.1:1); AAA: background → #f0f0f0 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/694a30-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#694a30" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.