# #69497e

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69497e`
- RGB: rgb(105, 73, 126)
- HSL: hsl(276, 27%, 39%)
- OKLCH: oklch(0.462 0.091 311)
- Relative luminance: 0.0927
- Nearest named color: Lords of the Night (#664488, Δ 2.431) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, muted
- Page: https://brandsweets.com/colors/69497e

## Tints & shades

- Tints (toward white): #795492, #8960a4, #9774af, #a687ba, #b49bc5, #c0abcf, #cfbeda, #ddd2e5, #ece5f0, #faf9fb
- Shades (toward black): #614375, #563c68, #4e365e, #432f51, #3b2947, #30223a, #281c31, #1e1424, #160f1a, #0b070d

## Harmonies

- Complementary: #5e7e49
- Analogous: #4e497e, #7e4979
- Triadic: #7e6949, #497e69
- Split-complementary: #797e49, #497e4e
- Tetradic: #7e4e49, #5e7e49, #49797e

## Colors that go with #69497e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #69497e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #69497e in 5 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69497e: 5 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Lufthansa's brand system and First Snow put Midnight Blue beside #69497e, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #69497e in 8 real palettes, including Stripe's brand system and Console Light, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #69497e in 10 real palettes, including Dusk and GitHub's brand system, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), GitHub (https://brandsweets.com/colors/brands/github), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #69497e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #69497e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.36:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8e67a8 (4.66:1); AA: background → #cccccc (4.58:1); AAA: text → #a88abc (7.03:1); AAA: background → #fafafa (7.05:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69497e-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69497e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.