# #69436b

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69436b`
- RGB: rgb(105, 67, 107)
- HSL: hsl(297, 23%, 34%)
- OKLCH: oklch(0.442 0.079 325.1)
- Relative luminance: 0.0808
- Nearest named color: Majesty (#673e6e, Δ 1.645) — https://brandsweets.com/colors/majesty
- Moods: cool, muted
- Page: https://brandsweets.com/colors/69436b

## Tints & shades

- Tints (toward white): #7b4f7d, #915c93, #a06ca3, #ae82b0, #ba94bc, #c6a7c8, #d5bdd6, #e1d0e2, #efe6ef, #fbf9fb
- Shades (toward black): #5f3d61, #563758, #4d314e, #442b45, #3a253c, #311f32, #281a29, #1f141f, #160e16, #0c080d

## Harmonies

- Complementary: #456b43
- Analogous: #55436b, #6b4359
- Triadic: #6b6943, #436b69
- Split-complementary: #596b43, #436b55
- Tetradic: #6b5543, #456b43, #43596b

## Colors that go with #69436b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #69436b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #69436b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #69436b: 4 real palettes, including Bramble and Dusk, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69436b: 4 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lufthansa's brand system and First Snow put Midnight Blue beside #69436b, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #69436b: 4 real palettes, including First Snow and Nursery, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #69436b in 5 real palettes, including Console Light and GitHub's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #69436b in 13 real palettes, including Blush and Dusk, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk), GitHub (https://brandsweets.com/colors/brands/github), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.03:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9a629d (4.61:1); AA: background → #c2c2c2 (4.51:1); AAA: text → #b288b4 (7.07:1); AAA: background → #f0f0f0 (7.04:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69436b-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69436b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.