# #6941b9

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6941b9`
- RGB: rgb(105, 65, 185)
- HSL: hsl(260, 48%, 49%)
- OKLCH: oklch(0.488 0.18 294)
- Relative luminance: 0.1029
- Nearest named color: Blurple (#5539cc, Δ 5.09) — https://brandsweets.com/colors/blurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/6941b9

## Tints & shades

- Tints (toward white): #7751c2, #8664c9, #9577cf, #a38ad6, #b29ddd, #beace2, #cdbfe8, #dcd2ef, #eae5f6, #f9f7fc
- Shades (toward black): #603caa, #563597, #4d3088, #422975, #3a2466, #2f1d53, #271844, #1c1131, #130c22, #09050f

## Harmonies

- Complementary: #91b941
- Analogous: #4155b9, #a541b9
- Triadic: #b96941, #41b969
- Split-complementary: #b9a541, #55b941
- Tetradic: #b94155, #91b941, #41b9a5

## Colors that go with #6941b9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6941b9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #6941b9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #6941b9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #6941b9 in 8 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6941b9: 9 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #6941b9: 4 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 12 real palettes, including Kraken's brand system and Paramount+'s brand system put Midnight Blue beside #6941b9, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #6941b9 in 4 real palettes, including Clerk's brand system and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Clerk (https://brandsweets.com/colors/brands/clerk-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Strava (https://brandsweets.com/colors/brands/strava-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6740b5 (7.05:1)
- On black (#000000): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8664c9 (4.68:1); AA: background → #d4d4d4 (4.63:1); AAA: text → #a38ad6 (7.16:1)

## Brands using this color

- **Deno** — primary #6639ba (Δ 1.75) — https://brandsweets.com/colors/brands/deno-com
- **Deno** — accent #6639ba (Δ 1.75) — https://brandsweets.com/colors/brands/deno-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6941b9-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6941b9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.