# #693f78

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#693f78`
- RGB: rgb(105, 63, 120)
- HSL: hsl(284, 31%, 36%)
- OKLCH: oklch(0.441 0.102 316.7)
- Relative luminance: 0.0791
- Nearest named color: Eminence (#6e3974, Δ 1.666) — https://brandsweets.com/colors/eminence
- Moods: cool, muted
- Page: https://brandsweets.com/colors/693f78

## Tints & shades

- Tints (toward white): #7b4a8c, #8c54a0, #9d69b0, #aa7dba, #b791c5, #c4a5cf, #d1b9da, #e0d0e6, #eee4f1, #fbf8fb
- Shades (toward black): #603a6e, #583564, #4c2e57, #43284d, #3a2343, #321e39, #29192f, #1d1221, #140c17, #0c070d

## Harmonies

- Complementary: #4f783f
- Analogous: #4d3f78, #783f6b
- Triadic: #78693f, #3f7869
- Split-complementary: #6b783f, #3f784d
- Tetradic: #784d3f, #4f783f, #3f6b78

## Colors that go with #693f78

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #693f78: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #693f78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #693f78 in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #693f78: 5 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including First Snow and Lufthansa's brand system put Midnight Blue beside #693f78, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #693f78 in 6 real palettes, including Console Light and Stripe's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #693f78 in 8 real palettes, including Dusk and Datadog's brand system, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Blush (https://brandsweets.com/palettes/light#blush), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #693f78: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #965fab (4.52:1); AA: background → #c2c2c2 (4.56:1); AAA: text → #b087c0 (7.07:1); AAA: background → #f0f0f0 (7.13:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/693f78-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#693f78" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.