# #693c1c

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#693c1c`
- RGB: rgb(105, 60, 28)
- HSL: hsl(25, 58%, 26%)
- OKLCH: oklch(0.405 0.078 53.8)
- Relative luminance: 0.0632
- Nearest named color: Brown (#653700, Δ 2.42) — https://brandsweets.com/colors/brown-2
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/693c1c

## Tints & shades

- Tints (toward white): #854c23, #a15c2b, #c16f33, #cf814a, #d69566, #dea882, #e5bc9e, #eed2bf, #f5e6db, #fdf9f7
- Shades (toward black): #61371a, #593318, #4d2c14, #442712, #3c2310, #341e0e, #2c190c, #201209, #180e06, #100904

## Harmonies

- Complementary: #1c4969
- Analogous: #691c22, #69621c
- Triadic: #1c693c, #3c1c69
- Split-complementary: #1c6962, #1c2269
- Tetradic: #22691c, #1c4969, #621c69

## Colors that go with #693c1c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #693c1c in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #693c1c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #693c1c: 9 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #693c1c: 4 real palettes, including Candlelight and Oatmeal, as the accent. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Resort (https://brandsweets.com/palettes/light#resort), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/wheat
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #693c1c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #693c1c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #693c1c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #693c1c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.28:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ad632e (4.6:1); AA: background → #b5b5b5 (4.52:1); AAA: text → #d0844e (7.09:1); AAA: background → #e0e0e0 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/693c1c-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#693c1c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.