# #693be8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#693be8`
- RGB: rgb(105, 59, 232)
- HSL: hsl(256, 79%, 57%)
- OKLCH: oklch(0.52 0.241 286.8)
- Relative luminance: 0.1196
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.625) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/693be8

## Tints & shades

- Tints (toward white): #774dea, #855fec, #9372ee, #a184f1, #b29bf3, #c0adf5, #cebff8, #dcd1fa, #eae4fc, #f8f6fe
- Shades (toward black): #5724e5, #4a19d2, #4216bb, #3a13a4, #32118d, #280d72, #200b5b, #180844, #0e0529, #060212

## Harmonies

- Complementary: #bae83b
- Analogous: #3b63e8, #c03be8
- Triadic: #e8693b, #3be869
- Split-complementary: #e8c03b, #63e83b
- Tetradic: #e83b63, #bae83b, #3be8c0

## Colors that go with #693be8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #693be8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #693be8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Square (https://brandsweets.com/colors/brands/squareup-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #693be8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #693be8 in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Walmart's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Signal's brand system and Zillow's brand system put Blue beside #693be8, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Zillow (https://brandsweets.com/colors/brands/zillow-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #693be8: 8 real palettes, including NHL's brand system and Warbyparker's brand system, as the accent. Seen in: NHL (https://brandsweets.com/colors/brands/nhl-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #693be8: 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #693be8 in 8 real palettes, including Gemstone and Coinbase's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.19:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5e2de6 (7.01:1)
- On black (#000000): 3.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #815bec (4.64:1); AA: background → #dedede (4.6:1); AAA: text → #a184f1 (7.09:1)

## Brands using this color

- **Klarna US** — accent #7039e2 (Δ 1.621) — https://brandsweets.com/colors/brands/klarna-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/693be8-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#693be8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.