# #6937cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6937cd`
- RGB: rgb(105, 55, 205)
- HSL: hsl(260, 60%, 51%)
- OKLCH: oklch(0.491 0.215 291.7)
- Relative luminance: 0.1014
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.094) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6937cd

## Tints & shades

- Tints (toward white): #784bd2, #855cd6, #9470db, #a385e0, #b299e5, #bfa9ea, #cebeef, #ddd2f4, #eae2f8, #f9f7fd
- Shades (toward black): #5e2fbc, #562bab, #4b2697, #412183, #391d72, #2f175e, #251249, #1b0d35, #120925, #080410

## Harmonies

- Complementary: #9bcd37
- Analogous: #3750cd, #b437cd
- Triadic: #cd6937, #37cd69
- Split-complementary: #cdb437, #50cd37
- Tetradic: #cd3750, #9bcd37, #37cdb4

## Colors that go with #6937cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6937cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #6937cd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Amber** #ffbf00 [pool] — Amber is paired with #6937cd in 4 real palettes, including Warner Bros.'s brand system and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6937cd: 5 real palettes, including Zillow's brand system and Warbyparker's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #6937cd: 6 real palettes, including Coca-Cola's brand system and Qualcomm's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #6937cd in 6 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6937cd: 5 real palettes, including Linkedin's brand system and Unilever's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #6937cd in 4 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), Linear (https://brandsweets.com/colors/brands/linear), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6633cc (7.22:1)
- On black (#000000): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8860d7 (4.7:1); AA: background → #d1d1d1 (4.54:1); AAA: text → #a689e1 (7.29:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6937cd-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6937cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.