# #693687

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#693687`
- RGB: rgb(105, 54, 135)
- HSL: hsl(278, 43%, 37%)
- OKLCH: oklch(0.436 0.136 311.1)
- Relative luminance: 0.0739
- Nearest named color: Galactic Grapevine (#6b327b, Δ 2.094) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/693687

## Tints & shades

- Tints (toward white): #7a3f9d, #8b47b3, #995bbe, #a771c6, #b78ad0, #c4a0d9, #d2b6e2, #dfcceb, #ede2f3, #faf8fc
- Shades (toward black): #61317c, #552c6d, #4d2762, #442358, #3c1f4d, #30193e, #281433, #1f1028, #140a1a, #0b060f

## Harmonies

- Complementary: #548736
- Analogous: #413687, #87367c
- Triadic: #876936, #368769
- Split-complementary: #7c8736, #368741
- Tetradic: #874136, #548736, #367c87

## Colors that go with #693687

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #693687: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [pool] — 5 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #693687, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/tomato
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #693687 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #693687 in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #693687: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and First Snow put Midnight Blue beside #693687, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #693687 in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #693687: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.47:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.48:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #995bbe (4.59:1); AA: background → #bdbdbd (4.51:1); AAA: text → #b283ce (7.03:1); AAA: background → #ebebeb (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/693687-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#693687" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.