# #69366d

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69366d`
- RGB: rgb(105, 54, 109)
- HSL: hsl(296, 34%, 32%)
- OKLCH: oklch(0.42 0.106 324.5)
- Relative luminance: 0.0675
- Nearest named color: Plum (#66386a, Δ 0.931) — https://brandsweets.com/colors/plum-2
- Moods: cool, muted
- Page: https://brandsweets.com/colors/69366d

## Tints & shades

- Tints (toward white): #814285, #954c9a, #a95bae, #b36fb8, #c087c4, #cd9fd0, #d7b4da, #e4cce6, #efe0f0, #fbf8fc
- Shades (toward black): #603163, #562c59, #4f2852, #452348, #3b1e3e, #321933, #281429, #211122, #170c18, #0d070e

## Harmonies

- Complementary: #3a6d36
- Analogous: #4e366d, #6d3655
- Triadic: #6d6a36, #366d6a
- Split-complementary: #556d36, #366d4e
- Tetradic: #6d4e36, #3a6d36, #36556d

## Colors that go with #69366d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #69366d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #69366d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69366d: 5 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #69366d: 4 real palettes, including First Snow and Macaron, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #69366d in 4 real palettes, including Console Light and Wayfair's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Stripe (https://brandsweets.com/colors/brands/stripe), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #69366d in 4 real palettes, including Blush and Datadog's brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #69366d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and Harley-Davidson's brand system put Tomato beside #69366d, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a758ad (4.64:1); AA: background → #b8b8b8 (4.51:1); AAA: text → #bc81c1 (7.05:1); AAA: background → #e6e6e6 (7.16:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69366d-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69366d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.