# #69357e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69357e`
- RGB: rgb(105, 53, 126)
- HSL: hsl(283, 41%, 35%)
- OKLCH: oklch(0.428 0.127 315.2)
- Relative luminance: 0.0706
- Nearest named color: Galactic Grapevine (#6b327b, Δ 0.831) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/69357e

## Tints & shades

- Tints (toward white): #7b3e93, #9048ad, #9f5aba, #ab6fc3, #ba88cd, #c69ed6, #d3b3df, #e0c9e8, #eee2f3, #fbf8fc
- Shades (toward black): #603073, #572c68, #4e275d, #452353, #3c1e48, #30183a, #27142f, #1e0f24, #150b19, #0c060e

## Harmonies

- Complementary: #497e35
- Analogous: #45357e, #7e356e
- Triadic: #7e6935, #357e69
- Split-complementary: #6e7e35, #357e45
- Tetradic: #7e4535, #497e35, #356e7e

## Colors that go with #69357e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #69357e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #69357e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #69357e in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69357e: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including First Snow and Kraken's brand system put Midnight Blue beside #69357e, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Kraken (https://brandsweets.com/colors/brands/kraken-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #69357e in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #69357e, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #69357e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9f5aba (4.65:1); AA: background → #bdbdbd (4.64:1); AAA: text → #b885cc (7.27:1); AAA: background → #e8e8e8 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69357e-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69357e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.