# #693370

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#693370`
- RGB: rgb(105, 51, 112)
- HSL: hsl(293, 37%, 32%)
- OKLCH: oklch(0.417 0.115 322.9)
- Relative luminance: 0.0654
- Nearest named color: Plum (#66386a, Δ 1.782) — https://brandsweets.com/colors/plum-2
- Moods: cool, modern
- Page: https://brandsweets.com/colors/693370

## Tints & shades

- Tints (toward white): #803f88, #93489d, #a757b2, #b26cbc, #bf85c7, #cc9dd2, #d7b2dc, #e4cbe7, #efe0f1, #fbf8fc
- Shades (toward black): #5f2f65, #552a5b, #4f2754, #452249, #3b1d3f, #311834, #27132a, #211023, #170b18, #0d060e

## Harmonies

- Complementary: #3a7033
- Analogous: #4b3370, #703359
- Triadic: #706933, #337069
- Split-complementary: #597033, #33704b
- Tetradic: #704b33, #3a7033, #335970

## Colors that go with #693370

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #693370: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #693370 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #693370: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #693370 in 3 real palettes, including Datadog's brand system and Blush, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and Harley-Davidson's brand system put Tomato beside #693370, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #693370: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #693370: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #693370: two real palettes: Bramble and Dusk, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a757b2 (4.65:1); AA: background → #b8b8b8 (4.59:1); AAA: text → #bd81c5 (7.11:1); AAA: background → #e3e3e3 (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/693370-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#693370" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.