# #692d9a

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#692d9a`
- RGB: rgb(105, 45, 154)
- HSL: hsl(273, 55%, 39%)
- OKLCH: oklch(0.437 0.17 305.6)
- Relative luminance: 0.0721
- Nearest named color: rebeccapurple (#663399, Δ 1.226) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/692d9a

## Tints & shades

- Tints (toward white): #7934b2, #893dc7, #9755ce, #a66dd5, #b484db, #c098e1, #cfb0e8, #ddc8ef, #ecdff6, #faf7fd
- Shades (toward black): #61298e, #56257e, #4e2173, #431d63, #3b1957, #301547, #28113b, #1e0d2b, #160920, #0b0510

## Harmonies

- Complementary: #5e9a2d
- Analogous: #322d9a, #9a2d95
- Triadic: #9a692d, #2d9a69
- Split-complementary: #959a2d, #2d9a32
- Tetradic: #9a322d, #5e9a2d, #2d959a

## Colors that go with #692d9a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #692d9a in 4 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #692d9a: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 4 real palettes, including FedEx's brand system and GitLab's brand system put Tomato beside #692d9a, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), GitLab (https://brandsweets.com/colors/brands/gitlab), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #692d9a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #692d9a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #692d9a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #692d9a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #692d9a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.6:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9755ce (4.51:1); AA: background → #bdbdbd (4.58:1); AAA: text → #b281da (7.05:1); AAA: background → #e8e8e8 (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/692d9a-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#692d9a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.