# #692989

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#692989`
- RGB: rgb(105, 41, 137)
- HSL: hsl(280, 54%, 35%)
- OKLCH: oklch(0.42 0.157 312.2)
- Relative luminance: 0.064
- Nearest named color: rebeccapurple (#663399, Δ 3.211) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/692989

## Tints & shades

- Tints (toward white): #7b30a1, #9038bc, #9f4ac9, #ab62d0, #ba7dd8, #c795df, #d3ade6, #e0c4ed, #eee0f6, #fbf7fd
- Shades (toward black): #60267e, #572272, #4e1e66, #451b5a, #3c174f, #30133f, #270f33, #1e0c27, #15081b, #0c0510

## Harmonies

- Complementary: #498929
- Analogous: #392989, #892979
- Triadic: #896929, #298969
- Split-complementary: #798929, #298939
- Tetradic: #893929, #498929, #297989

## Colors that go with #692989

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #692989 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #692989: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #692989 in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — 3 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #692989, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #692989 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #692989: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #692989 in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Denim** #1560bd [pool] — Designers have shipped Denim with #692989: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.21:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a352cb (4.63:1); AA: background → #b8b8b8 (4.65:1); AAA: text → #ba7dd8 (7.01:1); AAA: background → #e3e3e3 (7.18:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/692989-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#692989" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
