# #6924eb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6924eb`
- RGB: rgb(105, 36, 235)
- HSL: hsl(261, 83%, 53%)
- OKLCH: oklch(0.501 0.262 288.3)
- Relative luminance: 0.1026
- Nearest named color: Electric Indigo (#6600ff, Δ 3.483) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6924eb

## Tints & shades

- Tints (toward white): #793bed, #864eef, #9665f1, #a378f2, #b38ff5, #bfa2f6, #cfb9f8, #dcccfa, #ece3fc, #f9f6fe
- Shades (toward black): #5c15e0, #5213c9, #4910b1, #3f0e9a, #380d87, #2e0a70, #240859, #1b0641, #11042a, #080213

## Harmonies

- Complementary: #a5eb24
- Analogous: #2442eb, #cd24eb
- Triadic: #eb6924, #24eb69
- Split-complementary: #ebcd24, #42eb24
- Tetradic: #eb2442, #a5eb24, #24ebcd

## Colors that go with #6924eb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #6924eb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6924eb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6924eb: 5 real palettes, including Zillow's brand system and Oreo's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6924eb: 4 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6924eb: 4 real palettes, including Linkedin's brand system and Dairy Queen's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Discord's brand system put Midnight Blue beside #6924eb, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Discord (https://brandsweets.com/colors/brands/discord), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #6924eb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #6924eb: 3 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #661fea (7.12:1)
- On black (#000000): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8952ef (4.52:1); AA: background → #d1d1d1 (4.5:1); AAA: text → #a981f3 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6924eb-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6924eb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.