# #69203f

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69203f`
- RGB: rgb(105, 32, 63)
- HSL: hsl(335, 53%, 27%)
- OKLCH: oklch(0.367 0.109 357.7)
- Relative luminance: 0.044
- Nearest named color: Beet Red (#7e203f, Δ 4.577) — https://brandsweets.com/colors/beet-red
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/69203f

## Tints & shades

- Tints (toward white): #85294f, #a0315f, #bb3a70, #c94f82, #d36f98, #db8aac, #e3a5bf, #ecc1d3, #f4dce6, #fdf7f9
- Shades (toward black): #621e3a, #561a33, #4e182e, #46162a, #3e1325, #33101e, #2b0d1a, #230b15, #17070e, #100509

## Harmonies

- Complementary: #20694b
- Analogous: #692063, #692620
- Triadic: #3f6920, #203f69
- Split-complementary: #206926, #206369
- Tetradic: #636920, #20694b, #262069

## Colors that go with #69203f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #69203f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #69203f in 5 real palettes, including M&M's's brand system and Lenovo's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #69203f in 4 real palettes, including Superhuman's brand system and Bookshop, as the supporting colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Nursery and Blush put Blush Pink beside #69203f, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #69203f: 3 real palettes, including Bramble and Notion's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69203f: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #69203f: 3 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #69203f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.18:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c7487d (4.65:1); AA: background → #a6a6a6 (4.59:1); AAA: text → #d67aa1 (7.16:1); AAA: background → #cfcfcf (7.17:1)

## Brands using this color

- **Mailchimp** — accent #692340 (Δ 0.586) — https://brandsweets.com/colors/brands/mailchimp-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69203f-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69203f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.