# #690eb9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#690eb9`
- RGB: rgb(105, 14, 185)
- HSL: hsl(272, 86%, 39%)
- OKLCH: oklch(0.439 0.227 299.5)
- Relative luminance: 0.0682
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 4.502) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/690eb9

## Tints & shades

- Tints (toward white): #7910d5, #8917ee, #9833f0, #a650f2, #b46cf4, #c184f6, #cfa0f8, #ddbdfa, #ecd9fc, #faf6fe
- Shades (toward black): #610dab, #560b98, #4e0a8a, #430977, #3b0868, #310655, #280547, #1e0434, #160326, #0b0113

## Harmonies

- Complementary: #5eb90e
- Analogous: #140eb9, #b90eb3
- Triadic: #b9690e, #0eb969
- Split-complementary: #b3b90e, #0eb914
- Tetradic: #b9140e, #5eb90e, #0eb3b9

## Colors that go with #690eb9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #690eb9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #690eb9: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [pool] — 3 real palettes, including FedEx's brand system and GitLab's brand system put Tomato beside #690eb9, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), GitLab (https://brandsweets.com/colors/brands/gitlab), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #690eb9 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #690eb9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #690eb9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Crimson** #dc143c [pool] — Crimson is paired with #690eb9 in two real palettes: Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #690eb9: two real palettes: Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.88:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9f41f1 (4.5:1); AA: background → #bababa (4.58:1); AAA: text → #bc7af5 (7.24:1); AAA: background → #e6e6e6 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/690eb9-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#690eb9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.