# #690cc6

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#690cc6`
- RGB: rgb(105, 12, 198)
- HSL: hsl(270, 89%, 41%)
- OKLCH: oklch(0.451 0.239 296.5)
- Relative luminance: 0.0734
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 5.915) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/690cc6

## Tints & shades

- Tints (toward white): #780de3, #8518f2, #9435f3, #a351f5, #b36ef7, #bf87f8, #cfa3fa, #dec0fb, #ebd8fd, #faf5fe
- Shades (toward black): #5e0ab2, #570aa4, #4d0891, #42077d, #3b066f, #30055c, #260448, #1c0335, #140227, #0a0113

## Harmonies

- Complementary: #69c60c
- Analogous: #0c0cc6, #c60cc6
- Triadic: #c6690c, #0cc669
- Split-complementary: #c6c60c, #0cc60c
- Tetradic: #c60c0c, #69c60c, #0cc6c6

## Colors that go with #690cc6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #690cc6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #690cc6: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #690cc6: 3 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #690cc6's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #690cc6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Tomato** #ff6347 [pool] — 3 real palettes, including GitLab's brand system and FedEx's brand system put Tomato beside #690cc6, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #690cc6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #690cc6: two real palettes: Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9c43f4 (4.52:1); AA: background → #bdbdbd (4.53:1); AAA: text → #b878f7 (7.07:1); AAA: background → #ebebeb (7.14:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/690cc6-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#690cc6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.