# #690c55

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#690c55`
- RGB: rgb(105, 12, 85)
- HSL: hsl(313, 79%, 23%)
- OKLCH: oklch(0.359 0.145 339.2)
- Relative luminance: 0.0392
- Nearest named color: Cosmic Explorer (#551155, Δ 4.448) — https://brandsweets.com/colors/cosmic-explorer
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/690c55

## Tints & shades

- Tints (toward white): #8d1172, #ad148c, #d219aa, #e628bd, #ea4dc8, #ee6dd2, #f291dd, #f6b1e7, #fad6f2, #fef6fc
- Shades (toward black): #600b4e, #570a46, #4e093f, #440837, #400734, #37062c, #2e0525, #25041e, #1b0316, #12020f

## Harmonies

- Complementary: #0c6920
- Analogous: #4f0c69, #690c27
- Triadic: #55690c, #0c5569
- Split-complementary: #27690c, #0c694f
- Tetradic: #694f0c, #0c6920, #0c2769

## Colors that go with #690c55

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #690c55 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Cream** #fffdd0 [role, pool] — Cream is the surface #690c55 wants: a warm off-white that shares its undertone, so #690c55 reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #690c55: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #690c55: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #690c55: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #690c55: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #690c55's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — Two real palettes: Golden Hour and FedEx's brand system put Tomato beside #690c55, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.77:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d719ae (4.64:1); AA: background → #a1a1a1 (4.55:1); AAA: text → #ec5fce (7.09:1); AAA: background → #c9c9c9 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/690c55-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#690c55" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.