# #690c53

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#690c53`
- RGB: rgb(105, 12, 83)
- HSL: hsl(314, 79%, 23%)
- OKLCH: oklch(0.358 0.144 340.4)
- Relative luminance: 0.0389
- Nearest named color: Cosmic Explorer (#551155, Δ 4.497) — https://brandsweets.com/colors/cosmic-explorer
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/690c53

## Tints & shades

- Tints (toward white): #8d1170, #ad148a, #d219a7, #e628ba, #ea4dc5, #ee6dd0, #f291dc, #f6b1e6, #fad6f2, #fef6fc
- Shades (toward black): #600b4c, #570a45, #4e093e, #440836, #400733, #37062b, #2e0524, #25041d, #1b0316, #12020e

## Harmonies

- Complementary: #0c6922
- Analogous: #500c69, #690c25
- Triadic: #53690c, #0c5369
- Split-complementary: #25690c, #0c6950
- Tetradic: #69500c, #0c6922, #0c2569

## Colors that go with #690c53

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #690c53 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Cream** #fffdd0 [role, pool] — Cream is the surface #690c53 wants: a warm off-white that shares its undertone, so #690c53 reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #690c53: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #690c53: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #690c53: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #690c53: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #690c53's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #690c53 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.81:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d719aa (4.61:1); AA: background → #a1a1a1 (4.57:1); AAA: text → #ec5fcb (7.07:1); AAA: background → #c9c9c9 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/690c53-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#690c53" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.