# #690c17

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#690c17`
- RGB: rgb(105, 12, 23)
- HSL: hsl(353, 79%, 23%)
- OKLCH: oklch(0.337 0.124 22)
- Relative luminance: 0.0333
- Nearest named color: Cherry Picking (#620b15, Δ 1.678) — https://brandsweets.com/colors/cherry-picking
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/690c17

## Tints & shades

- Tints (toward white): #8d111f, #ad1426, #d2192e, #e6283f, #ea4d5f, #ee6d7c, #f2919d, #f6b1b9, #fad6da, #fef6f7
- Shades (toward black): #600b15, #570a13, #4e0911, #44080f, #40070e, #37060c, #2e050a, #250408, #1b0306, #120204

## Harmonies

- Complementary: #0c695e
- Analogous: #690c45, #69300c
- Triadic: #17690c, #0c1769
- Split-complementary: #0c6930, #0c4569
- Tetradic: #45690c, #0c695e, #300c69

## Colors that go with #690c17

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #690c17 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #690c17 in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #690c17: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #690c17: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #690c17: 3 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — Two real palettes: Tim Hortons's brand system and Dunkin''s brand system put Blue beside #690c17, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — Two real palettes: Blush and Nursery put Blush Pink beside #690c17, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #690c17: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.61:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e41b32 (4.5:1); AA: background → #9c9c9c (4.59:1); AAA: text → #ee6d7c (7.11:1); AAA: background → #c2c2c2 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/690c17-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#690c17" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.