# #69073f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69073f`
- RGB: rgb(105, 7, 63)
- HSL: hsl(326, 87%, 22%)
- OKLCH: oklch(0.346 0.136 353.3)
- Relative luminance: 0.0351
- Nearest named color: Merguez (#650021, Δ 4.972) — https://brandsweets.com/colors/merguez
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/69073f

## Tints & shades

- Tints (toward white): #8f0a55, #b00c69, #d70f80, #ef1a93, #f240a5, #f466b7, #f788c7, #f9aed9, #fccfe8, #fef5fa
- Shades (toward black): #5f0739, #560633, #510630, #48052b, #3e0425, #34041f, #2b031a, #260317, #1d0211, #13010b

## Harmonies

- Complementary: #076932
- Analogous: #620769, #69070e
- Triadic: #3f6907, #073f69
- Split-complementary: #0e6907, #076962
- Tetradic: #696207, #076932, #070e69

## Colors that go with #69073f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #69073f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #69073f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69073f: 3 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #69073f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #69073f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #69073f wants: a warm off-white that shares its undertone, so #69073f reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Pale Goldenrod** #eee8aa [pool] — Two real palettes: Macaron and Blossom put Pale Goldenrod beside #69073f, as the accent. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/palegoldenrod
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #69073f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.33:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e01086 (4.59:1); AA: background → #9e9e9e (4.6:1); AAA: text → #f45db2 (7.06:1); AAA: background → #c4c4c4 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69073f-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69073f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.