# #68cbfd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#68cbfd`
- RGB: rgb(104, 203, 253)
- HSL: hsl(200, 97%, 70%)
- OKLCH: oklch(0.802 0.117 232.8)
- Relative luminance: 0.5275
- Nearest named color: Blue Mana (#68c2f5, Δ 2.441) — https://brandsweets.com/colors/blue-mana
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/68cbfd

## Tints & shades

- Tints (toward white): #77d0fd, #86d6fd, #90d9fd, #a0defe, #afe3fe, #bee9fe, #cdeefe, #d7f1fe, #e6f6ff, #f5fcff
- Shades (toward black): #45bffc, #27b5fc, #04a9fb, #0394dd, #037dba, #026597, #025179, #013955, #012537, #000d14

## Harmonies

- Complementary: #fd9a68
- Analogous: #68fde4, #6881fd
- Triadic: #fd68cb, #cbfd68
- Split-complementary: #fd6881, #fde468
- Tetradic: #e468fd, #fd9a68, #81fd68

## Colors that go with #68cbfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #68cbfd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Coastal (https://brandsweets.com/palettes/cool#coastal), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: complementary] — Dark Orange sits directly opposite #68cbfd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange
- **Crimson** #dc143c [pool] — Crimson is paired with #68cbfd in 4 real palettes, including Riot Games's brand system and JBL's brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #68cbfd: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Telehealth and Lavender Milk put Midnight Blue beside #68cbfd, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #68cbfd in 4 real palettes, including Mistral AI's brand system and Calendly's brand system, as the accent. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calendly (https://brandsweets.com/colors/brands/calendly-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/periwinkle
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #68cbfd: 4 real palettes, including Audible's brand system and Calendly's brand system, as the supporting colour. Seen in: Audible (https://brandsweets.com/colors/brands/audible-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Steam (https://brandsweets.com/colors/brands/steampowered-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #68cbfd in 7 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #037dba (4.52:1); AA: background → #4f4f4f (4.5:1); AAA: text → #025e8d (7.03:1); AAA: background → #303030 (7.26:1)
- On black (#000000): 11.55:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **PayPal** — secondary #65ccfc (Δ 0.4) — https://brandsweets.com/colors/brands/paypal-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/68cbfd-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#68cbfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.