# #68a413

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#68a413`
- RGB: rgb(104, 164, 19)
- HSL: hsl(85, 79%, 36%)
- OKLCH: oklch(0.653 0.173 131.3)
- Relative luminance: 0.2954
- Nearest named color: Botanical Garden (#44aa11, Δ 3.448) — https://brandsweets.com/colors/botanical-garden
- Moods: vivid
- Page: https://brandsweets.com/colors/68a413

## Tints & shades

- Tints (toward white): #79c016, #8bdb1a, #9be732, #a9ea4d, #b6ed68, #c3f184, #d1f49f, #e0f8bf, #edfbda, #fbfef6
- Shades (toward black): #5f9712, #578910, #4b770e, #42690c, #3a5b0b, #314e09, #284007, #1d2e05, #142004, #0c1202

## Harmonies

- Complementary: #5013a4
- Analogous: #a49813, #1fa413
- Triadic: #1368a4, #a41368
- Split-complementary: #131fa4, #9813a4
- Tetradic: #13a498, #5013a4, #a4131f

## Colors that go with #68a413

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #68a413, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #68a413 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Taupe** #483c32 [pool] — Taupe is paired with #68a413 in 9 real palettes, including Acer's brand system and Meadow, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Meadow (https://brandsweets.com/palettes/light#meadow), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #68a413 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #68a413: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #68a413: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #68a413 in 3 real palettes, including Playground and Citrus Grove, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #68a413 in 3 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #51800f (4.73:1); AA: background → #2b2b2b (4.66:1); AAA: text → #3d600b (7.3:1)
- On black (#000000): 6.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6ba914 (7.31:1)

## Brands using this color

- **Zendesk** — primary #70a32a (Δ 1.666) — https://brandsweets.com/colors/brands/zendesk-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/68a413-afbea2-4e58df-212d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#68a413" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.