# #689948

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#689948`
- RGB: rgb(104, 153, 72)
- HSL: hsl(96, 36%, 44%)
- OKLCH: oklch(0.629 0.124 134.4)
- Relative luminance: 0.2619
- Nearest named color: Bitter Leaf (#669841, Δ 0.801) — https://brandsweets.com/colors/bitter-leaf
- Moods: neutral
- Page: https://brandsweets.com/colors/689948

## Tints & shades

- Tints (toward white): #74aa50, #84b663, #92be74, #a2c889, #b0d09a, #bdd8ac, #cee2c1, #dbead2, #ecf4e7, #fafcf8
- Shades (toward black): #5f8b41, #557d3b, #4c6f34, #42612e, #395327, #2f4521, #26371a, #1c2a14, #131c0d, #090e07

## Harmonies

- Complementary: #784899
- Analogous: #919948, #489950
- Triadic: #486899, #994868
- Split-complementary: #504899, #994891
- Tetradic: #489199, #784899, #995048

## Colors that go with #689948

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #689948: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Kia's brand system and Spotify's brand system put Blue beside #689948, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #689948: 4 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #689948 in 5 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #689948 in 5 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #689948: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #689948, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #689948 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #58803c (4.6:1); AA: background → #242424 (4.61:1); AAA: text → #42612e (7.04:1)
- On black (#000000): 6.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6fa34d (7.02:1)

## Brands using this color

- **Spline** — secondary #6a9955 (Δ 1.559) — https://brandsweets.com/colors/brands/spline-design

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/689948-aabea2-5f4edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#689948" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.