# #68346a

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#68346a`
- RGB: rgb(104, 52, 106)
- HSL: hsl(298, 34%, 31%)
- OKLCH: oklch(0.414 0.106 325.9)
- Relative luminance: 0.0644
- Nearest named color: Plum (#66386a, Δ 1.012) — https://brandsweets.com/colors/plum-2
- Moods: cool, muted
- Page: https://brandsweets.com/colors/68346a

## Tints & shades

- Tints (toward white): #804082, #944a96, #aa58ad, #b66fb8, #c287c4, #cd9cce, #d9b4da, #e5cce6, #efe0f0, #fcf8fc
- Shades (toward black): #5e2f60, #572c59, #4d274f, #432244, #3c1e3e, #321933, #281429, #1e0f1f, #180c18, #0d070e

## Harmonies

- Complementary: #366a34
- Analogous: #4d346a, #6a3451
- Triadic: #6a6834, #346a68
- Split-complementary: #516a34, #346a4d
- Tetradic: #6a4d34, #366a34, #34516a

## Colors that go with #68346a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #68346a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #68346a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #68346a: 5 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #68346a: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #68346a in 4 real palettes, including Blush and Datadog's brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #68346a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #68346a in 3 real palettes, including Console Light and Wayfair's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/royalblue
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and Harley-Davidson's brand system put Tomato beside #68346a, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.18:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a854ab (4.52:1); AA: background → #b8b8b8 (4.63:1); AAA: text → #bf81c1 (7.13:1); AAA: background → #e3e3e3 (7.15:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/68346a-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#68346a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.