# #68336c

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#68336c`
- RGB: rgb(104, 51, 108)
- HSL: hsl(296, 36%, 31%)
- OKLCH: oklch(0.414 0.11 324.7)
- Relative luminance: 0.0639
- Nearest named color: Plum (#66386a, Δ 1.352) — https://brandsweets.com/colors/plum-2
- Moods: cool, modern
- Page: https://brandsweets.com/colors/68336c

## Tints & shades

- Tints (toward white): #7f3e84, #934899, #a955af, #b56dba, #c286c6, #cc9ad0, #d8b3db, #e5cbe7, #efe0f0, #fbf8fc
- Shades (toward black): #5e2e61, #572a5a, #4d2650, #432145, #3c1d3e, #321834, #28142a, #1e0f1f, #170b18, #0d070e

## Harmonies

- Complementary: #366c33
- Analogous: #4b336c, #6c3353
- Triadic: #6c6833, #336c68
- Split-complementary: #536c33, #336c4b
- Tetradic: #6c4b33, #366c33, #33536c

## Colors that go with #68336c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #68336c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #68336c: 4 real palettes, including Macaron and First Snow, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), First Snow (https://brandsweets.com/palettes/cool#first-snow), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #68336c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #68336c: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #68336c in 3 real palettes, including Datadog's brand system and Blush, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and Harley-Davidson's brand system put Tomato beside #68336c, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #68336c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #68336c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a955af (4.61:1); AA: background → #b8b8b8 (4.65:1); AAA: text → #be7fc3 (7.01:1); AAA: background → #e3e3e3 (7.18:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/68336c-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#68336c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.