# #68080b

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#68080b`
- RGB: rgb(104, 8, 11)
- HSL: hsl(358, 86%, 22%)
- OKLCH: oklch(0.331 0.127 26.8)
- Relative luminance: 0.0314
- Nearest named color: Blood of Zeus (#640f09, Δ 1.063) — https://brandsweets.com/colors/blood-of-zeus
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/68080b

## Tints & shades

- Tints (toward white): #8e0b0f, #af0d13, #d51017, #ee1b22, #f14147, #f4676c, #f6888c, #f9aeb1, #fbd0d1, #fef6f6
- Shades (toward black): #5f070a, #550609, #510609, #470508, #3e0507, #340406, #2b0305, #260304, #1c0203, #130102

## Harmonies

- Complementary: #086865
- Analogous: #68083b, #683508
- Triadic: #0b6808, #080b68
- Split-complementary: #086835, #083b68
- Tetradic: #3b6808, #086865, #350868

## Colors that go with #68080b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #68080b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #68080b in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #68080b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #68080b: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Blue** #0000ff [pool] — Two real palettes: Tim Hortons's brand system and Dunkin''s brand system put Blue beside #68080b, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #68080b: two real palettes: Reebok's brand system and Hershey's's brand system, as the accent. Seen in: Reebok (https://brandsweets.com/colors/brands/reebok-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cream** #fffdd0 [role] — Cream is the surface #68080b wants: a warm off-white that shares its undertone, so #68080b reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #68080b: two real palettes: Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e81119 (4.53:1); AA: background → #999999 (4.53:1); AAA: text → #f4676c (7:1); AAA: background → #bfbfbf (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/68080b-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#68080b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.