# #67889e

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#67889e`
- RGB: rgb(103, 136, 158)
- HSL: hsl(204, 22%, 51%)
- OKLCH: oklch(0.61 0.05 237.8)
- Relative luminance: 0.2296
- Nearest named color: Bay View (#6a819e, Δ 2.033) — https://brandsweets.com/colors/bay-view
- Moods: cool, muted
- Page: https://brandsweets.com/colors/67889e

## Tints & shades

- Tints (toward white): #7694a7, #839daf, #92aab9, #a2b6c3, #b1c2cd, #beccd5, #cdd8df, #dde4e9, #e9eef1, #f9fafb
- Shades (toward black): #5b7a8f, #547083, #4a6373, #405564, #384b57, #2e3d48, #243038, #1a2328, #12181c, #080b0c

## Harmonies

- Complementary: #9e7d67
- Analogous: #679e98, #676c9e
- Triadic: #9e6788, #889e67
- Split-complementary: #9e676c, #9e9867
- Tetradic: #98679e, #9e7d67, #6c9e67

## Colors that go with #67889e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #67889e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #67889e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #67889e: 5 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #67889e in 7 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Diner (https://brandsweets.com/palettes/vivid#diner), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #67889e: 11 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), Peacock (https://brandsweets.com/palettes/vivid#peacock), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #67889e: 4 real palettes, including Honda's brand system and Newsprint, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #67889e in 5 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 12 real palettes, including Plaid's brand system and Tide Pool put Midnight Blue beside #67889e, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Discover (https://brandsweets.com/colors/brands/discover-com), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.76:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5b7a8f (4.54:1); AA: background → #1c1c1c (4.54:1); AAA: text → #445b6a (7.12:1)
- On black (#000000): 5.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7c99ab (7:1)

## Brands using this color

- **Bloomberg** — accent #73859f (Δ 1.712) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — secondary #73859f (Δ 1.712) — https://brandsweets.com/colors/brands/hermes-com
- **Nike** — accent #73859f (Δ 1.712) — https://brandsweets.com/colors/brands/nike-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — accent #73859f (Δ 1.712) — https://brandsweets.com/colors/brands/playstation-com

## Curated palettes containing it

- **Still Water** (calm, cool, muted, light) — #5b8a9a, #a9c4cc, #e3d5b8, #f5f8f9, #1e2f36 — Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm. — tool: https://brandsweets.com/palettes/new/5b8a9a-a9c4cc-e3d5b8-f5f8f9-1e2f36 — collection: https://brandsweets.com/palettes/calm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/67889e-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#67889e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.