# #677d7e

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#677d7e`
- RGB: rgb(103, 125, 126)
- HSL: hsl(183, 10%, 45%)
- OKLCH: oklch(0.573 0.026 199.9)
- Relative luminance: 0.1906
- Nearest named color: Blue Blood (#6b7f81, Δ 0.904) — https://brandsweets.com/colors/blue-blood
- Moods: cool, muted
- Page: https://brandsweets.com/colors/677d7e

## Tints & shades

- Tints (toward white): #738b8c, #84999a, #92a5a5, #a0b0b1, #b0bebf, #becaca, #cdd5d6, #dbe1e1, #ebefef, #f9fafa
- Shades (toward black): #5e7273, #556768, #4c5c5d, #435151, #394546, #2e3838, #252c2d, #1c2122, #121616, #090b0b

## Harmonies

- Complementary: #7e6867
- Analogous: #677e74, #67727e
- Triadic: #7e677d, #7d7e67
- Split-complementary: #7e6772, #7e7467
- Tetradic: #74677e, #7e6867, #727e67

## Colors that go with #677d7e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #677d7e without the hard edge of pure #000. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Coffee Bar put Champagne beside #677d7e, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #677d7e: 5 real palettes, including Ink & Paper and Intel's brand system, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Intel (https://brandsweets.com/colors/brands/intel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #677d7e: 7 real palettes, including Riverbed and Wellness, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #677d7e in 8 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #677d7e: 12 real palettes, including Campus and Intel's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #677d7e in 6 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Plaid's brand system and Paramount+'s brand system put Midnight Blue beside #677d7e, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #657a7b (4.54:1); AA: background → #0a0a0a (4.54:1); AAA: text → #4c5c5d (7.01:1)
- On black (#000000): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #84999a (7:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/677d7e-a2b9be-d4598e-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#677d7e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.