# #6778da

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6778da`
- RGB: rgb(103, 120, 218)
- HSL: hsl(231, 61%, 63%)
- OKLCH: oklch(0.606 0.149 273.7)
- Relative luminance: 0.2138
- Nearest named color: Pan Purple (#657aef, Δ 3.14) — https://brandsweets.com/colors/pan-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6778da

## Tints & shades

- Tints (toward white): #7887de, #8492e1, #94a0e5, #a1abe8, #b1baec, #bdc5ef, #ced3f3, #dadef6, #eaedfa, #f7f8fd
- Shades (toward black): #4e63d4, #364dce, #2d42b9, #2739a0, #22328c, #1c2973, #16205a, #101742, #0a0f29, #040610

## Harmonies

- Complementary: #dac967
- Analogous: #67b2da, #8f67da
- Triadic: #da6778, #78da67
- Split-complementary: #da8f67, #b2da67
- Tetradic: #da67b2, #dac967, #67da8f

## Colors that go with #6778da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6778da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #6778da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #6778da in 13 real palettes, including Google's brand system and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #6778da, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6778da: 11 real palettes, including Carrefour's brand system and General Mills's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #6778da in 14 real palettes, including Marvel's brand system and Pizza Hut's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6778da: 9 real palettes, including Calm's brand system and Astro's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6778da: 18 real palettes, including Motorola's brand system and Fivetran blue's brand system, as the accent. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.98:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5b6dd7 (4.55:1); AA: background → #171717 (4.5:1); AAA: text → #3249cd (7.07:1)
- On black (#000000): 5.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8492e1 (7.18:1)

## Brands using this color

- **Zed** — secondary #5c78e2 (Δ 1.777) — https://brandsweets.com/colors/brands/zed-dev

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6778da-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6778da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.