# #6773f4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6773f4`
- RGB: rgb(103, 115, 244)
- HSL: hsl(235, 87%, 68%)
- OKLCH: oklch(0.613 0.191 275.3)
- Relative luminance: 0.2168
- Nearest named color: Pan Purple (#657aef, Δ 1.918) — https://brandsweets.com/colors/pan-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6773f4

## Tints & shades

- Tints (toward white): #757ff5, #838df6, #919af7, #a0a7f8, #aeb4f9, #bcc1fa, #cbcffb, #d9dcfc, #e7e9fd, #f5f6fe
- Shades (toward black): #4a58f2, #2839f0, #1022ea, #0e1dc8, #0c19ac, #0a158f, #08106e, #060c51, #030730, #010313

## Harmonies

- Complementary: #f4e966
- Analogous: #66b9f4, #a266f4
- Triadic: #f46672, #72f466
- Split-complementary: #f4a266, #b9f466
- Tetradic: #f466b9, #f4e966, #66f4a2

## Colors that go with #6773f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6773f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: triadic] — Orange Red completes a triad with #6773f4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Replit (https://brandsweets.com/colors/brands/replit), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/orangered
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #6773f4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #6773f4 in 10 real palettes, including Mastodon hosted on mastodon.social's brand system and Google's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Qualcomm's brand system and Penpot's brand system put Blue beside #6773f4, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6773f4: 8 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #6773f4 in 11 real palettes, including Behance's brand system and Marvel's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Marvel (https://brandsweets.com/colors/brands/marvel-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6773f4: 8 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5865f3 (4.59:1); AA: background → #171717 (4.55:1); AAA: text → #2839f0 (7.16:1)
- On black (#000000): 5.34:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #838df6 (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6773f4-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6773f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.