# #6773d0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6773d0`
- RGB: rgb(103, 115, 208)
- HSL: hsl(233, 53%, 61%)
- OKLCH: oklch(0.59 0.142 275.6)
- Relative luminance: 0.197
- Nearest named color: Flood (#6677bb, Δ 3.63) — https://brandsweets.com/colors/flood
- Moods: cool, modern
- Page: https://brandsweets.com/colors/6773d0

## Tints & shades

- Tints (toward white): #7681d5, #828cd9, #929bdd, #a1a9e2, #b1b7e7, #bdc2eb, #ccd0ef, #dcdff4, #e8e9f8, #f7f8fd
- Shades (toward black): #4f5ec9, #3c4cc3, #3543ac, #2e3a94, #283281, #202969, #192052, #12173b, #0c0f27, #050610

## Harmonies

- Complementary: #d0c467
- Analogous: #67a8d0, #8f67d0
- Triadic: #d06773, #73d067
- Split-complementary: #d08f67, #a8d067
- Tetradic: #d067a8, #d0c467, #67d08f

## Colors that go with #6773d0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6773d0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #6773d0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #6773d0 in 12 real palettes, including Google's brand system and Wikipedia's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #6773d0, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6773d0: 10 real palettes, including Carrefour's brand system and General Mills's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #6773d0 in 15 real palettes, including Marvel's brand system and Pizza Hut's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6773d0: 9 real palettes, including Calm's brand system and Astro's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6773d0: 17 real palettes, including American Express's brand system and Motorola's brand system, as the supporting colour. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Motorola (https://brandsweets.com/colors/brands/motorola-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5f6cce (4.64:1); AA: background → #0f0f0f (4.51:1); AAA: text → #3b4abf (7.2:1)
- On black (#000000): 4.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8690da (7.02:1)

## Brands using this color

- **Brilliant** — accent #5d74cc (Δ 1.467) — https://brandsweets.com/colors/brands/brilliant-org

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6773d0-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6773d0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.