# #674b7c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#674b7c`
- RGB: rgb(103, 75, 124)
- HSL: hsl(274, 25%, 39%)
- OKLCH: oklch(0.463 0.084 309.7)
- Relative luminance: 0.0937
- Nearest named color: Freshly Purpleized (#5c5083, Δ 2.31) — https://brandsweets.com/colors/freshly-purpleized
- Moods: cool, muted
- Page: https://brandsweets.com/colors/674b7c

## Tints & shades

- Tints (toward white): #77568f, #8663a1, #9576ad, #a489b8, #b39cc4, #bfaccd, #cebfd9, #dcd2e4, #ebe6f0, #faf9fb
- Shades (toward black): #5f4573, #543d66, #4c375c, #423050, #3a2a46, #2f2239, #281d30, #1d1523, #150f1a, #0b080d

## Harmonies

- Complementary: #607c4b
- Analogous: #4e4b7c, #7c4b79
- Triadic: #7c674b, #4b7c67
- Split-complementary: #797c4b, #4b7c4e
- Tetradic: #7c4e4b, #607c4b, #4b797c

## Colors that go with #674b7c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #674b7c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #674b7c in 5 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #674b7c: 7 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Lufthansa's brand system and First Snow put Midnight Blue beside #674b7c, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #674b7c in 9 real palettes, including Stripe's brand system and Console Light, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #674b7c in 10 real palettes, including Dusk and GitHub's brand system, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), GitHub (https://brandsweets.com/colors/brands/github), Blush (https://brandsweets.com/palettes/light#blush), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #674b7c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clinic (https://brandsweets.com/palettes/clean#clinic), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #674b7c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.31:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b69a5 (4.66:1); AA: background → #cccccc (4.55:1); AAA: text → #a68cba (7.08:1); AAA: background → #fafafa (7:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/674b7c-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#674b7c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.