# #674a37

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#674a37`
- RGB: rgb(103, 74, 55)
- HSL: hsl(24, 30%, 31%)
- OKLCH: oklch(0.436 0.049 54.2)
- Relative luminance: 0.0806
- Nearest named color: Black Power (#654b37, Δ 0.448) — https://brandsweets.com/colors/black-power
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/674a37

## Tints & shades

- Tints (toward white): #7e5b44, #92694f, #a87b5d, #b48d74, #c1a08b, #cbb19f, #d8c4b6, #e4d6cd, #efe7e1, #fbfaf8
- Shades (toward black): #5d4332, #563e2e, #4c3729, #423024, #3c2b20, #32241b, #281d15, #1e1610, #17110c, #0d0a07

## Harmonies

- Complementary: #375467
- Analogous: #67373c, #676237
- Triadic: #37674a, #4a3767
- Split-complementary: #376762, #373c67
- Tetradic: #3c6737, #375467, #623767

## Colors that go with #674a37

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #674a37: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #674a37 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #674a37, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #674a37: 5 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #674a37: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Peru** #cd853f [pool] — 4 real palettes, including Bakery and Paper & Pine put Peru beside #674a37, as the supporting colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #674a37 in 5 real palettes, including Console Light and Subaru's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Cream** #fffdd0 [role] — Cream is the surface #674a37 wants: a warm off-white that shares its undertone, so #674a37 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #956c50 (4.54:1); AA: background → #c2c2c2 (4.51:1); AAA: text → #b48d74 (7:1); AAA: background → #f0f0f0 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/674a37-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#674a37" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.