# #673718

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#673718`
- RGB: rgb(103, 55, 24)
- HSL: hsl(24, 62%, 25%)
- OKLCH: oklch(0.391 0.081 51)
- Relative luminance: 0.0568
- Nearest named color: Brown (#653700, Δ 1.856) — https://brandsweets.com/colors/brown-2
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/673718

## Tints & shades

- Tints (toward white): #84471f, #a55927, #c2692e, #d27b41, #da9262, #e1a67f, #e8ba9c, #efceb9, #f6e5da, #fdf9f7
- Shades (toward black): #5f3316, #572f14, #4e2a12, #462610, #3e220f, #321b0c, #29160a, #211208, #190d06, #110904

## Harmonies

- Complementary: #184867
- Analogous: #671820, #675f18
- Triadic: #186738, #381867
- Split-complementary: #18675f, #182067
- Tetradic: #206718, #184867, #5f1867

## Colors that go with #673718

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #673718's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [pool] — Designers have shipped Copper with #673718: 4 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #673718: 8 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #673718: 4 real palettes, including Candlelight and Resort, as the accent. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Resort (https://brandsweets.com/palettes/light#resort), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/wheat
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #673718 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #673718: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #673718: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Cream** #fffdd0 [role] — Cream is the surface #673718 wants: a warm off-white that shares its undertone, so #673718 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.83:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b2602a (4.6:1); AA: background → #b0b0b0 (4.53:1); AAA: text → #d48149 (7.04:1); AAA: background → #dbdbdb (7.1:1)

## Brands using this color

- **Domino's** — secondary #603913 (Δ 1.647) — https://brandsweets.com/colors/brands/dominos-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/673718-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#673718" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.