# #672fb6

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#672fb6`
- RGB: rgb(103, 47, 182)
- HSL: hsl(265, 59%, 45%)
- OKLCH: oklch(0.46 0.198 296.7)
- Relative luminance: 0.0829
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 4.162) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, modern
- Page: https://brandsweets.com/colors/672fb6

## Tints & shades

- Tints (toward white): #7334cb, #844dd1, #9261d6, #a075db, #b18de2, #bfa2e7, #cdb6ec, #dbcaf1, #ebe3f8, #f9f7fd
- Shades (toward black): #5e2ba6, #552796, #4c2386, #431e76, #391a65, #2e1551, #251141, #1c0d31, #120820, #090410

## Harmonies

- Complementary: #7eb62f
- Analogous: #2f3ab6, #ab2fb6
- Triadic: #b6672f, #2fb667
- Split-complementary: #b6ab2f, #3ab62f
- Tetradic: #b62f3a, #7eb62f, #2fb6ab

## Colors that go with #672fb6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #672fb6: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #672fb6's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Crimson** #dc143c [pool] — Crimson is paired with #672fb6 in 5 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #672fb6: 5 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #672fb6, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/midnightblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #672fb6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Tomato** #ff6347 [pool] — 5 real palettes, including GitLab's brand system and FedEx's brand system put Tomato beside #672fb6, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #672fb6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8f5dd5 (4.69:1); AA: background → #c4c4c4 (4.53:1); AAA: text → #ab85e0 (7.16:1); AAA: background → #f2f2f2 (7.06:1)

## Brands using this color

- **Deno** — primary #6639ba (Δ 1.889) — https://brandsweets.com/colors/brands/deno-com
- **Deno** — accent #6639ba (Δ 1.889) — https://brandsweets.com/colors/brands/deno-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/672fb6-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#672fb6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.